Kaylee Williams

Psychology graduate moving into fintech consumer insights

I understand why people make financial and buying decisions, and I've already been measured on persuading them.

Get in touch See my proof

About

I'm Kaylee Williams, a Cape Town graduate in psychology, industrial and organisational psychology, and social development. I'm now finishing a Postgraduate Diploma in Marketing at UCT. I got into marketing because I want to understand what influences people's decisions. I coach hockey, speak English and Afrikaans, and learn fastest by working with real people and real numbers.

Proof

Top caller, UCT Alumni Office (2026)

Situation
A phone campaign raising funds for students in financial distress, with targets and performance tracking.
What I did
Spoke to alumni and donors and tailored my pitch to each person.
Result
Highest-earning caller on the team.

Ocean Basket enters Malaysia

Situation
An individual Strategic International Marketing assignment on introducing the brand to a new market.
What I did
Researched the market and wrote the entry analysis alone.
Result
86%

Coaching U9 and U12 girls' hockey (2026)

Situation
Two teams of different ages at Cannons Creek Primary.
What I did
Planned sessions and adapted how I communicate to each personality.
Result
Players growing in confidence, working together and learning from mistakes.

Skills

Tools

  • Microsoft Office (Word, Excel, PowerPoint)
  • Google Analytics (certified)
  • RStudio and Python
  • Canva

Strengths

  • Persuasive communication
  • Strong verbal and written communication
  • Accurate data capture and reporting
  • Adapting a message to its audience
  • Digital marketing and campaign execution
  • Employee relations and workplace wellbeing
  • Leadership and teamwork
  • Time management and organisation
  • Problem-solving
  • Working under pressure
  • Adaptable
  • Reliable

Languages

  • English (native)
  • Afrikaans (high level)

Journey

  1. 2022Head Girl (elected) and Principal's Award, Cannons Creek Independent High School
  2. 2024 to 2025Scribe for Grade 9 exams (WCED); temporary data-capture role at BioSmart Scientific
  3. 2025Bachelor of Social Science, UCT
  4. 2026Postgraduate Diploma in Marketing, UCT (in progress); Alumni Office caller; hockey coach

If you're hiring in consumer insights, I'd love to hear from you.

Email Kaylee